Filed under: Landrum | Tags: Corporate Citizenship, employees, Fun, Fundraising, Volunteer, Working a Better Way
February 15, 2011
Keeping the “Fun” in FUNdraising
Letting your employees lead your community outreach events promotes camaraderie.
written by: Joni Humphreys
Establishing a community outreach program for your business can be beneficial to employers, employees and recipients alike. Employees can develop relationships and leadership skills through community outreach opportunities. Allowing employee-led groups to identify and coordinate community service projects not only builds camaraderie, it also builds employees’ self-esteem and self-confidence. Landrum started a Community Outreach Committee comprised of employees from all departments and all levels of our company, and we found it to be very successful in multiple ways.
There are many ways to go about starting and implementing a community outreach program. Here are some things that have worked for us:
1. Throughout the year employees are encouraged to nominate organizations and projects to be supported during company wide fundraising and community service projects.
2. After the activities have been decided upon, employees take charge to lead the company project from inception to completion. Employees have the opportunity to exercise leadership and public speaking skills as they coordinate activities with the recipient organizations and internal staff. Community service events provide a unique opportunity for employees to become more acquainted with senior leaders from other parts of the company as they work side by side for a common cause.
Here is a sampling of ways to encourage employee participation in fundraising and volunteer activities:
• Give employees the opportunity to nominate charitable organizations as part of the selection process for a fundraiser beneficiary
• Organize an email-based silent auction of homemade baked goods or dinners with proceeds going to a selected charitable agency
• Plan pot luck breakfasts and/or lunches with proceeds going to a selected charitable agency
• Put together a recipe book made up of all the delicious meals made by your employees during your lunch and breakfast events and sell them for a nominal amount (they make great client gifts too)
• Conduct seasonal supply drives, such as school supplies, pajamas, winter coats, and Christmas gifts for foster kids as well as newborn baby supplies and groceries for needy families
• Allow employees to showcase their talents; hold drawings for employee-made crafts, jewelry or woodworking projects with proceeds from ticket sales going to a selected charitable agency
• Allow groups of employees to volunteer on a local phone bank for a non-profit agency telethon
• Participate as a company in a community-wide work day such as the United Way Day of Caring
• Invite local non-profit agencies to your company staff meeting for a check presentation so that the employees can share the moment and hear more about the agency
A dedicated community outreach program can be successful for many business organizations, Landrum’s commitment to our community is a solid part of our corporate culture, and we can say from experience that it is very rewarding for all involved. We encourage you to consider developing your own program. Remember, the key to having a successful volunteer and community outreach program at your workplace is to keep the FUN in FUNdraising.
Does your organization have a community outreach program? We would love to hear your “fun” FUNdraising ideas!Joni K. Humphreys is the Director of Marketing and Communications for Landrum Human Resource Companies, Inc. She coordinates the marketing and public relations opportunities for Landrum and is accountable for the company’s social media strategies including the LandrumHRBlog.com site. Joni serves as Chair of Landrum’s Community Outreach Program and manages the internal/external fund-raising and volunteer events. She earned her Bachelor’s Degree in Communication Arts from the University of West Florida.